{"id":27851,"date":"2026-03-09T18:06:24","date_gmt":"2026-03-09T17:06:24","guid":{"rendered":"https:\/\/yellowstore.mk\/bwlm-shop\/uncategorized\/nikon-%d0%be%d0%b1%d1%98-24-70mm-f-2-8e-ed-vr-af-s\/"},"modified":"2026-03-27T15:54:03","modified_gmt":"2026-03-27T14:54:03","slug":"nikon-%d0%be%d0%b1%d1%98-24-70mm-f-2-8e-ed-vr-af-s","status":"publish","type":"product","link":"https:\/\/yellowstore.mk\/en\/produkt\/lenses\/nikon-%d0%be%d0%b1%d1%98-24-70mm-f-2-8e-ed-vr-af-s\/","title":{"rendered":"NIKKOR AF-S 24-70mm f\/2.8E ED VR"},"content":{"rendered":"<div class=\"animate content-block full-width-text FullWidthText_container__AUiOg in-view container\" data-testid=\"full-width-text\">\n<div class=\"FullWidthText_row__MR0qi row\">\n<div class=\"col\">\n<p style=\"text-align: center;\"><strong>Stunning performance. Newfound inspiration.<\/strong><\/p>\n<p style=\"text-align: center;\">Super steady and always ready, the AF-S NIKKOR 24-70mm f\/2.8E ED VR workhorse is prepared to take your work to the next level. With up to 4 stops* of VR (Vibration Reduction) image stabilization, you can capture sharp, steady handheld stills and HD videos, and shoot at slower shutter speeds in low-light situations without sacrificing sharpness. Pair it with a Nikon full-frame high-resolution DSLR to capture the decisive moment with a thrilling balance of sharpness and soft blur effects. Covering the sweet spot of the zoom range with a fast f\/2.8 constant aperture, you&#8217;ll be ready for everything from environmental portraits, studio photography, landscape, architecture (exteriors and interiors), press events and weddings.<\/p>\n<p style=\"text-align: center;\">\n<\/div>\n<\/div>\n<\/div>\n<div class=\"animate content-block one-to-four-column grid-1 in-view layer-adjacent image-full-width OneToFourColumn_one-to-four-column-container__uXaXS\" style=\"text-align: center;\" data-testid=\"one-to-four-column-container\">\n<div class=\"container\" data-testid=\"custom-container\">\n<div class=\"row\">\n<div class=\"col-lg-12 col-md-12 col-sm-12\">\n<div class=\"ColumnContent_item-container__UqRgk undefined ColumnContent_grid-1__tHmSU\" data-testid=\"item-container\"><picture><img decoding=\"async\" class=\"ResponsiveImage_image__XrtxF ResponsiveImage_center__uBpaG ResponsiveImage_center__uBpaG \" src=\"https:\/\/images.contentstack.io\/v3\/assets\/blt0e5ec1de4817c440\/blta9804095370845a0\/65b95a073b8a71d79587df4a\/1-Optical.jpg\" alt=\"1-Optical.jpg\" data-testid=\"responsive-image\" \/><\/picture>\n<div class=\"ColumnContent_content__DeB4e\">\n<h3 data-testid=\"headline\">In pursuit of ultimate image quality<\/h3>\n<div class=\"ColumnContent_description__pkjz1\" data-testid=\"description\">A first for NIKKOR lenses, a new Aspherical Extra-Low Dispersion (ASP\/ED) element is paired with traditional AS, ED and HRI elements for a thrilling new level of optical precision. Photos and videos take on a beautiful balance of sharpness and soft blur effects, virtually free of flare, ghosting, coma, chromatic or spherical aberration, even at the far edges of the frame. For those who thrive on image quality, the AF-S NIKKOR 24-70mm f\/2.8E ED VR delivers.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"animate content-block one-to-four-column grid-1 in-view layer-adjacent image-full-width OneToFourColumn_one-to-four-column-container__uXaXS\" style=\"text-align: center;\" data-testid=\"one-to-four-column-container\">\n<div class=\"container\" data-testid=\"custom-container\">\n<div class=\"row\">\n<div class=\"col-lg-12 col-md-12 col-sm-12\">\n<div class=\"ColumnContent_item-container__UqRgk undefined ColumnContent_grid-1__tHmSU\" data-testid=\"item-container\"><picture><img decoding=\"async\" class=\"ResponsiveImage_image__XrtxF ResponsiveImage_center__uBpaG ResponsiveImage_center__uBpaG \" src=\"https:\/\/images.contentstack.io\/v3\/assets\/blt0e5ec1de4817c440\/bltfe30d0380c4050ce\/65b95a49fc5fe68e8700f425\/2-Speed.jpg\" alt=\"2-Speed.jpg\" data-testid=\"responsive-image\" \/><\/picture>\n<div class=\"ColumnContent_content__DeB4e\">\n<h3 data-testid=\"headline\">The go-to lens<\/h3>\n<div class=\"ColumnContent_description__pkjz1\" data-testid=\"description\">24-70mm is the sweet spot of the zoom range for many photographers, great for everything from landscapes and studio work to weddings and press events. The f\/2.8 constant aperture allows for faster shutter speeds to freeze fast action, renders a beautiful bokeh blur and performs brilliantly in low light. Add an electromagnetic diaphragm for fast auto-exposure control plus the protection of Nikon&#8217;s fluorine coat on the front and rear glass, and you&#8217;ve got the ultimate workhorse for nearly any situation.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"animate content-block one-to-four-column grid-1 in-view layer-adjacent image-right OneToFourColumn_one-to-four-column-container__uXaXS\" style=\"text-align: center;\" data-testid=\"one-to-four-column-container\">\n<div class=\"container\" data-testid=\"custom-container\">\n<div class=\"row\">\n<div class=\"col-lg-12 col-md-12 col-sm-12\">\n<div class=\"ColumnContent_item-container__UqRgk undefined ColumnContent_grid-1__tHmSU\" data-testid=\"item-container\">\n<div class=\"ColumnContent_text-justification-left__qk_qb ColumnContent_image-justification-right__3kGgQ row\">\n<div class=\"col\"><picture><img decoding=\"async\" class=\"ResponsiveImage_image__XrtxF ResponsiveImage_center__uBpaG ResponsiveImage_center__uBpaG \" src=\"https:\/\/images.contentstack.io\/v3\/assets\/blt0e5ec1de4817c440\/blt8a4c1d2b0dad419a\/65b9159b48a4fc63b68e7ca9\/3-VR.jpg\" alt=\"3-VR.jpg\" data-testid=\"responsive-image\" \/><\/picture><\/div>\n<div class=\"col\">\n<div class=\"ColumnContent_content__DeB4e\">\n<h3 data-testid=\"headline\">Steadier than ever<\/h3>\n<div class=\"ColumnContent_description__pkjz1\" data-testid=\"description\">To complete the evolution, the AF-S NIKKOR 24-70mm f\/2.8E ED VR also includes Nikon&#8217;s Vibration Reduction image stabilization technology. It reduces camera shake and vibration up to ~4.0 stops*. Capture sharp, steady handheld stills and HD videos, and shoot at slower shutter speeds in low-light situations without sacrificing sharpness. Versatility, enhanced.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"animate content-block one-to-four-column grid-1 in-view layer-adjacent image-full-width OneToFourColumn_one-to-four-column-container__uXaXS\" style=\"text-align: center;\" data-testid=\"one-to-four-column-container\">\n<div class=\"container\" data-testid=\"custom-container\">\n<div class=\"row\">\n<div class=\"col-lg-12 col-md-12 col-sm-12\">\n<div class=\"ColumnContent_item-container__UqRgk undefined ColumnContent_grid-1__tHmSU\" data-testid=\"item-container\"><picture><img decoding=\"async\" class=\"ResponsiveImage_image__XrtxF ResponsiveImage_center__uBpaG ResponsiveImage_center__uBpaG \" src=\"https:\/\/images.contentstack.io\/v3\/assets\/blt0e5ec1de4817c440\/blta1af390eaac91b09\/65b8aa06f5255c484968610e\/4-built.jpg\" alt=\"4-built.jpg\" data-testid=\"responsive-image\" \/><\/picture>\n<div class=\"ColumnContent_content__DeB4e\">\n<h3 data-testid=\"headline\">Built for demanding professionals<\/h3>\n<div class=\"ColumnContent_description__pkjz1\" data-testid=\"description\">With a highly durable build quality designed to withstand the severest shooting environments, Fluorine coatings on the front and rear elements for easy cleaning, a rear rubber gasket to help keep moisture out, the AF-S NIKKOR 24-70mm f\/2.8E ED VR is ready for your toughest assignments.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"animate content-block in-view Definitions_container__2jTHB container\" data-testid=\"definitions-block\">\n<h2 class=\"Definitions_heading___2dj_\" style=\"text-align: center;\" data-testid=\"heading\">Technology<\/h2>\n<div class=\"Definitions_icon-wrap__kz6z2\" style=\"text-align: center;\"><img decoding=\"async\" class=\"Definitions_icon__k6eQh\" title=\"AS_Large.png\" src=\"https:\/\/images.contentstack.io\/v3\/assets\/blt0e5ec1de4817c440\/blt04400bb6ba568d9b\/6572360ee0cd083b3f64e26a\/AS_Large.png?width=145\" alt=\"AS_Large.png\" data-testid=\"definition-icon\" \/><\/div>\n<div class=\"Definitions_info-wrap__yMniL\" style=\"text-align: center;\">\n<h3 class=\"Definitions_title__w52KE\" data-testid=\"definition-headline\">Aspherical Lens<\/h3>\n<p class=\"Definitions_description__27OiI\" data-testid=\"definition-description\">A lens with a curved, non-spherical surface. Used to reduce aberrations and enable a more compact lens size. Aspherical lenses minimize coma and other types of lens aberrations, even when used at the widest aperture. They are particularly useful in correcting distortion in wide-angle lenses and help contribute to a lighter, more compact design by reducing the number of standard (spherical) elements necessary. Aspherical lens elements correct these distortions by continuously changing the refractive index from the center of the lens.<\/p>\n<\/div>\n<div class=\"Definitions_icon-wrap__kz6z2\" style=\"text-align: center;\"><img decoding=\"async\" class=\"Definitions_icon__k6eQh\" title=\"E_Large.png\" src=\"https:\/\/images.contentstack.io\/v3\/assets\/blt0e5ec1de4817c440\/blt1bbb8fd229e670e2\/65723121532cee4902c25ce9\/E_Large.png?width=145\" alt=\"E_Large.png\" data-testid=\"definition-icon\" \/><\/div>\n<div class=\"Definitions_info-wrap__yMniL\" style=\"text-align: center;\">\n<h3 class=\"Definitions_title__w52KE\" data-testid=\"definition-headline\">Electromagnetic Diaphragm Mechanism<\/h3>\n<p class=\"Definitions_description__27OiI\" data-testid=\"definition-description\">An electromagnetic diaphragm mechanism in the lens barrel provides highly accurate electronic diaphragm or aperture blade control when using auto exposure during continuous shooting. With conventional D\/G type lenses, the diaphragm blades are operated by mechanical linkage levers.<\/p>\n<\/div>\n<div class=\"Definitions_icon-wrap__kz6z2\" style=\"text-align: center;\"><img decoding=\"async\" class=\"Definitions_icon__k6eQh\" title=\"ED_Large.png\" src=\"https:\/\/images.contentstack.io\/v3\/assets\/blt0e5ec1de4817c440\/bltb842c4f1bcfa916c\/65723129d9ab4a0f9b388446\/ED_Large.png?width=145\" alt=\"ED_Large.png\" data-testid=\"definition-icon\" \/><\/div>\n<div class=\"Definitions_info-wrap__yMniL\" style=\"text-align: center;\">\n<h3 class=\"Definitions_title__w52KE\" data-testid=\"definition-headline\">ED (Extra-Low Dispersion) Glass<\/h3>\n<p class=\"Definitions_description__27OiI\" data-testid=\"definition-description\">An optical glass developed by Nikon that is used with normal optical glass in telephoto lenses to obtain optimum correction of chromatic aberrations.<\/p>\n<\/div>\n<div class=\"Definitions_icon-wrap__kz6z2\" style=\"text-align: center;\"><img decoding=\"async\" class=\"Definitions_icon__k6eQh\" title=\"FLC_Large.jpg\" src=\"https:\/\/images.contentstack.io\/v3\/assets\/blt0e5ec1de4817c440\/blt584ae7369d5b4376\/6572313197b68f0ed60513ff\/FLC_Large.jpg?width=145\" alt=\"FLC_Large.jpg\" data-testid=\"definition-icon\" \/><\/div>\n<div class=\"Definitions_info-wrap__yMniL\" style=\"text-align: center;\">\n<h3 class=\"Definitions_title__w52KE\" data-testid=\"definition-headline\">Fluorine Coat<\/h3>\n<p class=\"Definitions_description__27OiI\" data-testid=\"definition-description\">Photographers need gear that can withstand the elements. Nikon\u2019s fluorine coat effectively repels dust, water droplets, grease or dirt, ensuring easy removal even when they adhere to the lens surface. Nikon\u2019s fluorine coat endures a high frequency of lens surface wiping and its anti-reflective effect also contributes to the capture of clear images.<\/p>\n<\/div>\n<div class=\"Definitions_icon-wrap__kz6z2\" style=\"text-align: center;\"><img decoding=\"async\" class=\"Definitions_icon__k6eQh\" title=\"HRI_Large.png\" src=\"https:\/\/images.contentstack.io\/v3\/assets\/blt0e5ec1de4817c440\/bltcb95e4448b5053bf\/65b1444f833f2d69307f8d10\/HRI_Large.png?width=145\" alt=\"HRI_Large.png\" data-testid=\"definition-icon\" \/><\/div>\n<div class=\"Definitions_info-wrap__yMniL\" style=\"text-align: center;\">\n<h3 class=\"Definitions_title__w52KE\" data-testid=\"definition-headline\">HRI<\/h3>\n<p class=\"Definitions_description__27OiI\" data-testid=\"definition-description\">HRI stands for High Refractive Index Lens. With a refractive index of more than 2.0, one HRI lens can offer effects equivalent to those obtained with several normal glass elements and can compensate for both field curvature and spherical aberrations. Therefore, HRI lenses achieve great optical performance in an even more compact body.<\/p>\n<\/div>\n<div class=\"Definitions_icon-wrap__kz6z2\" style=\"text-align: center;\"><img decoding=\"async\" class=\"Definitions_icon__k6eQh\" title=\"IF_Large.png\" src=\"https:\/\/images.contentstack.io\/v3\/assets\/blt0e5ec1de4817c440\/blt4f50d176554f4e2d\/657231398fd18232049b6e73\/IF_Large.png?width=145\" alt=\"IF_Large.png\" data-testid=\"definition-icon\" \/><\/div>\n<div class=\"Definitions_info-wrap__yMniL\" style=\"text-align: center;\">\n<h3 class=\"Definitions_title__w52KE\" data-testid=\"definition-headline\">IF Lens<\/h3>\n<p class=\"Definitions_description__27OiI\" data-testid=\"definition-description\">A NIKKOR lens in which only the internal lens group shifts during focusing. Thus, IF NIKKORS do not change in size during AF operation, allowing for compact, lightweight lenses capable of closer focusing distances. These lenses will be designated with the abbreviation IF on the lens barrel.<\/p>\n<\/div>\n<div class=\"Definitions_icon-wrap__kz6z2\" style=\"text-align: center;\"><img decoding=\"async\" class=\"Definitions_icon__k6eQh\" title=\"MA_Large.png\" src=\"https:\/\/images.contentstack.io\/v3\/assets\/blt0e5ec1de4817c440\/blt8e739c7d46a00382\/65723141f4130f2716a6d56f\/MA_Large.png?width=145\" alt=\"MA_Large.png\" data-testid=\"definition-icon\" \/><\/div>\n<div class=\"Definitions_info-wrap__yMniL\" style=\"text-align: center;\">\n<h3 class=\"Definitions_title__w52KE\" data-testid=\"definition-headline\">M\/A<\/h3>\n<p class=\"Definitions_description__27OiI\" data-testid=\"definition-description\">Select NIKKOR lenses have a focusing mode which allows switching from automatic to manual focusing with virtually no lag time by simply turning the focusing ring on the lens. This makes it possible to seamlessly switch to fine manual focusing while looking through the viewfinder.<\/p>\n<\/div>\n<div class=\"Definitions_icon-wrap__kz6z2\" style=\"text-align: center;\"><img decoding=\"async\" class=\"Definitions_icon__k6eQh\" title=\"N_Large.png\" src=\"https:\/\/images.contentstack.io\/v3\/assets\/blt0e5ec1de4817c440\/blt6b0c91b07e249354\/65723149d7bf3580ce5dd405\/N_Large.png?width=145\" alt=\"N_Large.png\" data-testid=\"definition-icon\" \/><\/div>\n<div class=\"Definitions_info-wrap__yMniL\" style=\"text-align: center;\">\n<h3 class=\"Definitions_title__w52KE\" data-testid=\"definition-headline\">Nano Crystal Coat<\/h3>\n<p class=\"Definitions_description__27OiI\" data-testid=\"definition-description\">An anti-reflective coating developed by Nikon that virtually eliminates internal lens element reflections across a wide range of wavelengths. Nano Crystal Coat solves ghost effects caused by red light and effectively reduces ghost and flare caused by light entering the lens diagonally.<\/p>\n<\/div>\n<div class=\"Definitions_icon-wrap__kz6z2\" style=\"text-align: center;\"><img decoding=\"async\" class=\"Definitions_icon__k6eQh\" title=\"SWM_Large.png\" src=\"https:\/\/images.contentstack.io\/v3\/assets\/blt0e5ec1de4817c440\/bltb7636e45fb78d587\/65723151db7dcdb63fab728e\/SWM_Large.png?width=145\" alt=\"SWM_Large.png\" data-testid=\"definition-icon\" \/><\/div>\n<div class=\"Definitions_info-wrap__yMniL\" style=\"text-align: center;\">\n<h3 class=\"Definitions_title__w52KE\" data-testid=\"definition-headline\">Silent Wave Motor<\/h3>\n<p class=\"Definitions_description__27OiI\" data-testid=\"definition-description\">AF-S NIKKOR lenses feature Nikon\u2019s Silent Wave Motor (SWM). This technology converts \u201ctraveling waves\u201d into rotational energy to focus the optics. This enables high-speed autofocusing that&#8217;s extremely accurate and super quiet.<\/p>\n<\/div>\n<div class=\"Definitions_icon-wrap__kz6z2\" style=\"text-align: center;\"><img decoding=\"async\" class=\"Definitions_icon__k6eQh\" title=\"SIC_Large.png\" src=\"https:\/\/images.contentstack.io\/v3\/assets\/blt0e5ec1de4817c440\/blta294ab1bbcaf006b\/6572361e74e8e28987388395\/SIC_Large.png?width=145\" alt=\"SIC_Large.png\" data-testid=\"definition-icon\" \/><\/div>\n<div class=\"Definitions_info-wrap__yMniL\" style=\"text-align: center;\">\n<h3 class=\"Definitions_title__w52KE\" data-testid=\"definition-headline\">Super Integrated Coating<\/h3>\n<p class=\"Definitions_description__27OiI\" data-testid=\"definition-description\">Nikon Super Integrated Coating is Nikon&#8217;s term for its multilayer coating of the optical elements in NIKKOR lenses.<\/p>\n<\/div>\n<div class=\"Definitions_icon-wrap__kz6z2\" style=\"text-align: center;\"><img decoding=\"async\" class=\"Definitions_icon__k6eQh\" title=\"VR_Large.png\" src=\"https:\/\/images.contentstack.io\/v3\/assets\/blt0e5ec1de4817c440\/blt662b68c161764e1f\/65723626e137e0362b55c26d\/VR_Large.png?width=145\" alt=\"VR_Large.png\" data-testid=\"definition-icon\" \/><\/div>\n<div class=\"Definitions_info-wrap__yMniL\">\n<h3 class=\"Definitions_title__w52KE\" style=\"text-align: center;\" data-testid=\"definition-headline\">Vibration Reduction<\/h3>\n<p class=\"Definitions_description__27OiI\" style=\"text-align: center;\" data-testid=\"definition-description\">A Nikon in-lens technology that improves image stability by automatically compensating for camera shake. Lenses that offer VR will feature the abbreviation VR on the lens barrel.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The evolution of a legendary workhorse; a lens capable of taking your work to the next level. Pair it with a Nikon full-frame high-resolution DSLR to capture the decisive moment with a thrilling balance of sharpness and soft blur effects. Covering the sweet spot of the zoom range with a fast f\/2.8 constant aperture, you&#8217;ll be ready for everything from environmental portraits, studio photography, landscape, architecture (exteriors and interiors), press events and weddings.<\/p>\n","protected":false},"featured_media":35971,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[3691,3690],"product_tag":[],"class_list":{"0":"post-27851","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-lenses","7":"product_cat-nikon-dslr-","8":"pa_fokalna-dolzina-24-70mm","9":"pa_mount-f-mount","10":"pa_-nikon","11":"pa_-880mm-x-1545mm","12":"pa_-1070g","13":"pa_---zoom","14":"pa_-fx","16":"first","17":"outofstock","18":"purchasable","19":"product-type-simple"},"acf":{"barkod":"","varijacii":"","posebni":"","erp_id":"81105"},"_links":{"self":[{"href":"https:\/\/yellowstore.mk\/en\/wp-json\/wp\/v2\/product\/27851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yellowstore.mk\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/yellowstore.mk\/en\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/yellowstore.mk\/en\/wp-json\/wp\/v2\/comments?post=27851"}],"version-history":[{"count":2,"href":"https:\/\/yellowstore.mk\/en\/wp-json\/wp\/v2\/product\/27851\/revisions"}],"predecessor-version":[{"id":36271,"href":"https:\/\/yellowstore.mk\/en\/wp-json\/wp\/v2\/product\/27851\/revisions\/36271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yellowstore.mk\/en\/wp-json\/wp\/v2\/media\/35971"}],"wp:attachment":[{"href":"https:\/\/yellowstore.mk\/en\/wp-json\/wp\/v2\/media?parent=27851"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/yellowstore.mk\/en\/wp-json\/wp\/v2\/product_brand?post=27851"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/yellowstore.mk\/en\/wp-json\/wp\/v2\/product_cat?post=27851"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/yellowstore.mk\/en\/wp-json\/wp\/v2\/product_tag?post=27851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}